The phrase concerns the specific moment a piece of information, particularly regarding when content becomes available on a streaming platform, is revealed. This revelation is crucial for audiences anticipating new shows or movies. For instance, the announcement of when a popular series sequel will be accessible for viewing is a highly sought-after detail.
The timing of such announcements holds considerable value. Accurate and timely disclosure creates excitement and anticipation. Historically, the control and dissemination of such information has been a key aspect of marketing and public relations strategies, designed to maximize impact and viewership upon release.