Netflix typically releases new television series and films at 3:00 AM Eastern Standard Time (EST). This standardized release time allows for near-simultaneous availability across much of North America, coinciding with midnight Pacific Standard Time. The specific release time, therefore, is predicated on EST as the reference point.
This schedule benefits viewers on the West Coast of the United States, granting them access to new content at midnight local time. It provides a consistent and predictable timeframe for eagerly anticipated releases, enabling viewers to plan accordingly. Initially, the streaming platform’s release patterns were less regimented; however, the adoption of a unified release time has streamlined the viewing experience for its global audience.