This phrase conceptually refers to accessing Netflix on devices or platforms beyond the conventional television set-top box. It encompasses methods such as using smart TVs, streaming sticks, game consoles, mobile devices, computers, and dedicated media players to view Netflix content. As an example, accessing Netflix through a smartphone or tablet while traveling would fall under this categorization.
The increasing availability of such diverse access methods has significantly broadened the audience for Netflix and other streaming services. This expansion has driven innovation in content delivery and user interface design, catering to a range of device capabilities and user preferences. Historically, the primary mode of access was through computers and then set-top boxes. The current landscape, however, reflects a shift towards more portable and versatile viewing options.