The notification that access is being blocked due to Virtual Private Network (VPN) usage indicates that the streaming service has detected an attempt to circumvent regional content restrictions. This detection is based on identifying IP addresses known to be associated with VPN services, preventing users from accessing content not licensed for their perceived geographic location. For example, a user in the United States attempting to access a UK-exclusive show might encounter this message if connected to a VPN server.
Circumventing geographic restrictions allows viewers to access a broader range of content, potentially saving money by accessing content from regions where the subscription cost is lower. Historically, users have employed VPNs to maintain online privacy, bypass censorship, and access geographically restricted services. This practice challenges content licensing agreements, leading streaming services to actively detect and block VPN usage to uphold their contractual obligations with content providers.