The phrase refers to the specific information regarding when and where the Malayalam-language film “Ullozhukku” (meaning “Undertow”) will become available for streaming on Over-The-Top (OTT) platforms, specifically Netflix. It pinpoints the confluence of a film’s title, its distribution method via digital streaming, and the viewer’s desire to know the exact date the film can be accessed on a particular platform.
Access to release dates for films on streaming services is crucial for viewers who prefer to watch content at home or on demand. Knowing when a film will be available on a platform like Netflix allows audiences to plan their viewing schedules and anticipate the film’s arrival. Historically, theatrical releases were the primary method of film distribution, but the rise of OTT platforms has made release date information for streaming services equally, if not more, important for many viewers.