The potential expansion of a popular streaming program into derivative works represents a strategic move to capitalize on established audience engagement. This involves the development of new narratives, characters, or settings within the existing fictional universe. For instance, a highly successful period drama could see its universe broadened with prequels, sequels, or side stories featuring new and familiar faces.
Such expansions offer several advantages. They provide a readily available audience base already familiar with the core intellectual property. Furthermore, these derivative projects can explore previously untouched aspects of the original narrative, enriching the overall viewing experience and generating further interest in the franchise. Historical context demonstrates that media companies frequently utilize this approach to maximize the value of successful properties, extending their lifespan and profitability.