The phrase refers to information pertaining to individuals undergoing marital dissolution, specifically targeted for real estate professionals. This information can potentially allow agents to offer services to those who may be seeking to sell or purchase property as a result of their changed circumstances. An example would be a list of individuals in a specific geographic area who have recently filed for divorce, including contact details and property information.
Accessing data related to separation proceedings can provide real estate agents with a distinct advantage in identifying potential clients. Historically, realtors relied on traditional marketing methods; however, utilizing this type of client acquisition provides a more focused approach. The advantages include the opportunity to assist individuals navigating a significant life transition and the potential for increased transaction volume, supporting business growth.
