Streaming video services, such as Netflix, that deliver content directly to viewers over the internet, bypassing traditional broadcast or cable television systems, represent a significant shift in media consumption. This method of distribution allows viewers to access a wide array of movies, television shows, and original programming on demand, across various devices like smart TVs, computers, and mobile devices.
The rise of this distribution model has disrupted the established media landscape, offering increased convenience, personalization, and cost-effectiveness for consumers. Its emergence provides greater control over viewing schedules and content selection, leading to an increased demand and a proliferation of similar platforms. It also fosters innovation in content creation, with streaming services investing heavily in original programming to attract and retain subscribers, thus impacting television and film production.