The prevalence of international cinema within Netflix’s content library is a strategic decision driven by multiple factors. The company aims to broaden its appeal to a global audience, transcending geographical limitations and catering to diverse cultural preferences. This expansion offers viewers access to narratives and perspectives beyond domestic productions.
Offering a substantial catalog of foreign films provides several advantages. It increases subscriber acquisition and retention in international markets. Furthermore, subtitled and dubbed content allows the service to reach audiences who may not be fluent in English, expanding its potential viewership significantly. The inclusion of international films can also contribute to a perception of Netflix as a culturally rich and diverse platform.