The phrase pertains to the activation and configuration of a streaming entertainment service through a telecommunications provider. This process typically involves linking an existing subscription or establishing a new one, leveraging promotional offers or bundled services provided by the mobile network operator. For instance, a customer might activate a Netflix account as part of a T-Mobile plan, gaining access to a vast library of movies and television shows on their mobile device or other compatible devices.
Such arrangements are significant due to their convenience and cost-effectiveness for consumers. Bundling services in this way simplifies billing and often results in reduced overall costs compared to subscribing to each service separately. Historically, telecommunications companies have partnered with entertainment providers to enhance their service offerings and attract or retain customers. This strategic alliance provides added value and differentiates their services in a competitive market.
