The process allows eligible customers of a specific telecommunications provider to redeem a bundled subscription service for streaming entertainment. This generally involves linking an existing or newly created account for the video platform to the qualifying mobile service plan. For example, a customer with a “Magenta” plan might log into their account and select an option to activate included streaming services.
This type of offering is significant because it provides added value to the telecommunications service, potentially increasing customer loyalty and attracting new subscribers. Historically, such partnerships have proven mutually beneficial, allowing the streaming service to expand its user base while providing the mobile carrier with a competitive edge in a saturated market.