The process allows eligible customers to access a specific streaming service through their mobile carrier plan. This bundled offering provides a convenient method for subscribers to enjoy entertainment content without directly paying for a separate subscription to the service.
This arrangement offers advantages to both the mobile carrier and its customers. For the carrier, it serves as a value-added feature to attract and retain subscribers. For customers, it can represent a cost savings and simplifies their billing process by consolidating expenses. This type of partnership between telecommunications companies and streaming services has evolved as a competitive strategy in the entertainment and mobile industries.