Certain subscription plans offered by T-Mobile include a standard Netflix subscription as a bundled benefit, without requiring the subscriber to pay extra for the Netflix service. This integration provides access to Netflix’s streaming library as part of the customer’s mobile service package.
The inclusion of streaming entertainment within a mobile service subscription can increase the value proposition for consumers, potentially leading to higher customer retention rates and attracting new subscribers. Historically, telecommunication companies have sought to bundle media services to enhance their offerings and compete more effectively in the market.