member

The function allows a primary Netflix account holder to add individuals who do not reside in their household to their subscription plan. This typically involves an additional monthly fee and provides the extra member with their own profile and viewing preferences separate from the main account holder’s family.

This functionality addresses the practice of password sharing outside of a single household, which impacts Netflix’s revenue model. By offering a legitimate way to include non-household members, the company aims to convert shared passwords into paying subscribers, increasing overall subscription numbers. The initiative provides flexibility for users wishing to share access responsibly and legally, while simultaneously compensating Netflix for extended usage.

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The process allows subscribers to share their Netflix account with individuals who do not reside in the same household. This typically involves an additional fee, granting the extra member their own profile, viewing history, and personalized recommendations within the primary account holder’s subscription. For example, a family with a standard Netflix subscription might add a grown child living elsewhere as an extra member.

This functionality addresses account sharing, a practice that, while common, impacts revenue for the streaming service. By offering a paid option, the platform aims to monetize instances of password sharing while still providing flexibility for subscribers who wish to extend access to family or friends outside their immediate residence. This approach attempts to balance user convenience with the platform’s financial interests, acknowledging evolving viewing habits and household structures.

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