The phrase refers to the presence, or potential presence, of the streaming entertainment service Netflix within the King of Prussia Mall, a large shopping mall located in King of Prussia, Pennsylvania. This could manifest as a physical retail location, an interactive promotional space, or even a temporary event designed to promote Netflix content.
The King of Prussia Mall represents a high-traffic, consumer-rich environment. Therefore, any presence within the mall offers significant opportunities for brand visibility, direct consumer engagement, and experiential marketing. Historically, malls have served as central hubs for entertainment and shopping, making them attractive venues for companies seeking to connect with a wide demographic.