The phrase identifies a specific subgenre within streaming entertainment: television programs available on Netflix that share thematic and narrative similarities with the series Pretty Little Liars. These shows typically feature elements such as teen drama, mystery, suspense, and complex interpersonal relationships, often centered around secrets, intrigue, and unforeseen plot twists. Examples include series with similar casts of young adults navigating dramatic situations and secrets while trying to solve a central mystery.
The popularity of programs falling into this category stems from their engaging storylines, relatable characters (despite the often heightened drama), and the escapism they provide. These series offer a blend of suspense and social dynamics that attract a broad audience, particularly young adults. Historically, the success of Pretty Little Liars paved the way for a surge in similar content, prompting streaming services like Netflix to invest in developing and acquiring series that capture the same audience demographic.