The phrase refers to a specific type of internet meme often used to humorously depict situations where an individual feigns interest in a popular trend, specifically Netflix subscriptions, to appear relatable or avoid social exclusion. The humor derives from the implied discrepancy between the person’s stated claim and their actual lack of access, often highlighting the pervasiveness and assumed necessity of Netflix in contemporary social circles. A typical instance might involve someone engaging in conversations about a specific Netflix series, only to later reveal they were never actually subscribed to the streaming service. The core element is meme, which functions as a noun.
Its significance lies in its reflection of social pressures and the fear of missing out (FOMO) prevalent in the digital age. The trend illustrates how the perceived need to participate in shared cultural experiences, such as watching popular streaming content, can lead individuals to fabricate or exaggerate their involvement. Furthermore, it offers a lighthearted critique of consumer culture and the normalization of subscription-based entertainment services. It entered common usage alongside the increasing dominance of Netflix as a primary entertainment platform.