The availability of licensed content on streaming platforms is subject to agreements between the platform and the content owner, in this case, CBS Studios (now Paramount Global) which owns the rights to Jane the Virgin. These agreements have specified durations, and upon their expiration, content can be removed from the platform. The departure of the show signifies the termination of one such licensing agreement.
The shifting landscape of streaming services and content ownership plays a significant role. As media companies launch their own streaming platforms (Paramount+ in this case), they often reclaim rights to their content to bolster their own services. This exclusivity strategy aims to attract and retain subscribers to the proprietary streaming platform, thus increasing its value and competitiveness in the market. Jane the Virgin being pulled to reside exclusively within Paramount+ demonstrates this business model.
