The integration of advertising into Netflix’s service stems from a strategic shift to offer a more affordable subscription tier. This option presents viewers with a reduced monthly cost in exchange for viewing advertisements during their selected content. The presence of commercials within the streaming experience is a direct consequence of choosing this particular subscription plan.
This advertising-supported model broadens accessibility to the Netflix platform, catering to budget-conscious consumers who may have previously been unable or unwilling to pay for the standard ad-free subscriptions. Its introduction is a response to increased competition within the streaming landscape and the need to diversify revenue streams beyond traditional subscription fees. This approach mirrors strategies employed by other streaming services seeking to capture a wider market segment.