This term refers to a specific Netflix subscription plan that was initially trialed in select markets. This plan was designed as a lower-cost option targeting Spanish-speaking households. The inclusion of ‘Los Gatos’ in the name directly alluded to the town in California where Netflix is headquartered, suggesting a connection to the company’s origins even within a market-specific offering.
The importance of such plans lies in Netflix’s strategy to expand its user base by offering varied pricing tiers tailored to different regional economies and consumer preferences. This allows them to penetrate markets where affordability is a significant factor influencing subscription decisions. The historical context demonstrates a continuous effort by the company to experiment with subscription models to optimize subscriber acquisition and retention globally.