Accessing Netflix Games generally requires an active Netflix subscription. The games are integrated within the Netflix mobile app and are intended as a value-added benefit for subscribers. Attempting to launch a game typically prompts a login screen connected to a valid Netflix account.
The integration of games into the Netflix platform aims to increase subscriber engagement and retention. By offering a variety of mobile games, Netflix provides an additional form of entertainment beyond its core streaming content. Historically, this move represents a diversification strategy to compete in the broader entertainment market.