The phrase refers to interactive digital entertainment experiences centered on or inspired by the Netflix series “Outer Banks.” These experiences typically involve gameplay elements that allow users to engage with the show’s characters, settings, and storylines in a more immersive way than simply watching the episodes. An example includes role-playing adventures where players make choices that influence the narrative, mimicking the decisions the characters face in the series.
Digital tie-ins, such as interactive experiences based on popular media, provide avenues for deeper audience engagement and brand reinforcement. The potential benefits include heightened fan loyalty, extended interaction with core intellectual property, and novel marketing opportunities. Historically, such tie-ins have evolved from simple online quizzes to sophisticated, narrative-driven games that enhance the audience’s connection to the original material.
