The South Korean television drama, “My Love From The Star,” found a new audience through its availability on the streaming platform Netflix. This availability allowed viewers globally to access the series, contributing to its continued popularity and reinforcing the phenomenon of Korean dramas, often referred to as K-dramas, within international entertainment consumption. An example of its effect is the increased viewership and subsequent discussion of the series within online communities after its release on the platform.
The presence of this series on Netflix signifies the growing importance of streaming services in distributing and popularizing foreign language content. It demonstrates a shift in how audiences discover and engage with entertainment from different cultures. Historically, international television programming had limited reach, primarily confined to niche audiences or reliant on localized broadcasting agreements. Streaming services circumvent these limitations, offering a wider range of content to subscribers across various geographical locations, increasing discoverability and reach of culturally diverse entertainment.
