A written communication delivered via postal service and originating from the video streaming service serves as a tangible means of contact. This contrasts with the company’s typical reliance on digital channels such as email and in-app notifications. As an example, a subscriber might receive a hard-copy notice regarding a billing issue or an update to their account terms.
This form of communication, while seemingly archaic in the digital age, can provide a sense of legitimacy and personal attention that electronic messages sometimes lack. Historically, companies employed direct mail for customer communication before the ubiquity of the internet. The re-emergence of this practice, even on a limited basis, can cut through digital noise and ensure important information reaches its intended recipient, particularly those who may not regularly monitor their email accounts.
