The phrase describes a strategic approach to succeeding within the competitive landscape of film offerings on a major streaming platform. It implies a process of improving and excelling to achieve a leading position among available content. For example, a film may require enhanced marketing, critical acclaim, or high viewer engagement to stand out from the platform’s vast library and secure a top ranking.
Achieving prominence on a service such as Netflix brings considerable benefits. Increased visibility translates to higher viewership, potentially leading to licensing opportunities, sequels, or expanded recognition for the creators involved. Historically, films relied on theatrical releases and traditional media for promotion. Streaming platforms have changed this dynamic, where a film’s performance within the platform’s ecosystem dictates its success.
