The tangible media offered by the streaming service involved physical discs, typically Blu-ray format, mailed to subscribers. This service allowed access to a broader range of content, including titles not available for instant streaming, and provided higher video and audio quality, particularly for older movies or those with limited streaming availability. For example, subscribers could rent a new release on disc shortly after its theatrical run, often before it became available through the streaming platform.
The significance of this physical media option stemmed from its ability to address limitations inherent in streaming technology and licensing agreements. It provided a reliable high-definition viewing experience independent of internet bandwidth constraints, and offered access to a library of films and television shows that were not always accessible through the on-demand digital catalog. Historically, this mail-based rental system represented a key component of the company’s initial business model, predating its dominance in the streaming market and contributing substantially to its early growth and customer base.
