The expression refers to promotional offers or discounts that might be available to individuals who already have a Netflix subscription. These incentives, typically in the form of alphanumeric strings, can be entered during the payment process to reduce the overall cost of the service. For instance, a subscriber might receive a specific sequence of letters and numbers that, when applied to their account, grants a percentage off their monthly bill or provides a complimentary upgrade to a higher-tier plan for a limited time.
The relevance of such incentives stems from their potential to foster customer loyalty and retention. By offering monetary advantages to current subscribers, companies may encourage them to remain with the service rather than switch to a competitor. Historically, these kinds of promotions were commonly deployed to mitigate churn, especially in highly competitive markets or during periods of economic downturn. They can also be used strategically to promote new service features or encourage adoption of premium subscription levels.
