The phrase describes the disappearance of the row on the Netflix interface displaying programs a user had begun watching but not finished. When this row vanishes, users can no longer easily resume viewing their shows and movies from where they left off. For example, a user halfway through a film expects to find it listed in this section upon returning to Netflix; its absence creates inconvenience.
The “continue watching” feature is essential for user experience because it streamlines content consumption. Its presence fosters habit formation and increases engagement with the platform. Historically, this function has been a core component of Netflix’s interface, contributing significantly to user satisfaction and retention. Any disruption in this functionality can negatively impact perceived usability.
