Combining streaming services to offer a singular subscription is becoming increasingly common. This approach allows consumers to access a broader range of content through a single payment, often at a reduced cost compared to subscribing to each service individually. Examples include offerings that bring together video and music platforms, or multiple video platforms focusing on different content genres.
The primary advantage of this consolidated subscription model is cost savings for the consumer. It also streamlines the billing process, reducing the number of individual accounts to manage. Furthermore, such arrangements can expand the user base for each included service, driving overall revenue growth. Historically, cable television packages served as a precursor to this model, bundling numerous channels for a set price.