The action of withdrawing support from a company’s services or products, in this instance, Netflix, due to perceived objectionable practices or content is the central theme. An example would be a group canceling their subscriptions following the release of a program considered offensive or misrepresentative by that group.
Such actions are significant because they represent a direct form of consumer advocacy, allowing individuals to voice their disapproval and potentially influence corporate behavior. Historically, these movements have been instrumental in prompting companies to address concerns related to diversity, representation, and social responsibility. The effectiveness hinges on the scale and duration of the collective withdrawal of support.