The term refers to editions of the “Shadow and Bone” book series that lack a promotional sticker indicating their connection to the Netflix adaptation. Such editions are the original printings or later reprints produced without specific marketing tie-ins to the television show. For example, a collector might actively seek a first edition of “Shadow and Bone” that predates the Netflix series and, therefore, would not feature any related stickers.
Acquiring copies without such branding can be beneficial for collectors who prefer unaltered versions of the books, preserving their original aesthetic and value. Historically, books tied to film or television adaptations often experience a surge in sales, leading publishers to add stickers or revised covers to capitalize on this trend. However, some readers prioritize owning editions that represent the author’s initial vision, free from adaptation-related marketing.