Public disapproval of the streaming service manifests through subscription cancellations and reduced viewership. This collective action stems from a variety of grievances, often linked to content decisions, pricing structures, or perceived alignment with specific political or social agendas. These concerns influence viewers to seek alternative entertainment sources, diminishing Netflix’s subscriber base and market share.
The act of abstaining from using the service holds significance as a form of consumer advocacy. Historically, boycotts have been employed to exert economic pressure on organizations perceived to act against the interests or values of a particular group. In the context of the streaming platform, the motivations can range from objecting to the portrayal of certain demographics to protesting against content that is deemed offensive or harmful. Economic repercussions for the service provider can be substantial, affecting future content strategies and corporate decision-making.
