The process of enabling continuous playback on the Netflix platform refers to the configuration that allows the subsequent episode in a series or a preview to begin automatically upon completion of the current one. This functionality is controlled via user account settings and impacts the viewing experience across devices associated with that account.
Automated sequential playing of content enhances user convenience by minimizing interaction with the interface. This feature is particularly useful during prolonged viewing sessions, allowing for uninterrupted engagement with chosen programming. Historically, the introduction of this capability reflects a broader trend within streaming services to maximize viewer retention and time spent on the platform.