The Netflix platform periodically interrupts prolonged, uninterrupted viewing with a prompt to confirm continued viewership. This functionality is designed to conserve bandwidth and prevent unnecessary streaming when a user may have left the playback unattended. The interruption takes the form of a question asking if the user is still watching.
The implementation of this feature stems from a need to optimize server resources and reduce data consumption on a global scale. By pausing streams that appear inactive, Netflix minimizes the strain on its infrastructure and contributes to more efficient network utilization. This also indirectly benefits users by potentially lowering overall data usage, especially for those with limited bandwidth or data caps. Historically, this feature was introduced as a compromise between uninterrupted viewing and responsible resource management.
