A themed collection of content, often featuring Christmas-related movies, shows, or special episodes, released incrementally throughout December leading up to Christmas Day. It mirrors the traditional advent calendar format, offering a new viewing “treat” each day. The “2024” denotes the year of its availability.
This type of curated content programming offers benefits to both the streaming service and its subscribers. For the service, it drives daily engagement throughout a period where consumers are highly receptive to holiday-themed media. For subscribers, it provides a structured and anticipated viewing experience, fostering a sense of community and anticipation during the festive season. Historically, television networks and other media outlets have employed similar strategies to capitalize on holiday viewership trends.
