The phrase describes the scenario where a user attempts to access Netflix content from a region different than their registered home country, but the attempt is unsuccessful. This typically manifests as continued access to the user’s home country’s content library, despite using methods intended to bypass geographical restrictions, such as Virtual Private Networks (VPNs) or proxy servers. For example, a user in France attempting to view the US Netflix library might instead only see the French Netflix offerings.
The prevalence of this issue arises from Netflix’s licensing agreements, which vary across different geographical locations. Content distributors often grant Netflix permission to stream titles only within specific countries or regions. Therefore, Netflix employs measures to detect and block attempts to circumvent these restrictions. Successfully doing so maintains its contractual obligations and prevents potential legal repercussions. Historically, the capability of bypassing geo-restrictions fluctuated; however, Netflix’s detection mechanisms have become increasingly sophisticated over time.