The Thai term refers to a specific genre of Thai television dramas, often found on streaming platforms, that focus on dramatic, often over-the-top, storylines centered around family conflicts, romance, and revenge. These series frequently feature powerful female characters and address social issues, attracting a broad audience seeking engaging entertainment. An example includes a popular series with complex family relationships and intense conflicts broadcasted through the streaming service.
This genre holds significant cultural relevance as it reflects and shapes societal perceptions of family dynamics, social hierarchies, and morality. The narratives frequently explore themes of power, betrayal, and redemption, resonating with viewers who see their own life experiences reflected, albeit often amplified, within the storylines. This provides a source of entertainment and a platform to discuss relevant contemporary issues.