The frequency of commercials on Netflix’s ad-supported plan varies. Generally, subscribers can expect to view approximately 4 minutes of advertisements per hour of content. These ads are typically placed before and during shows and movies.
The introduction of advertising represents a strategic shift for Netflix, aiming to attract more price-sensitive subscribers and generate additional revenue. This model contrasts with Netflix’s original ad-free service, which focused solely on subscription fees. The ad-supported tier allows a lower monthly cost, increasing accessibility to a broader audience.