The availability of content on the streaming platform, Netflix, that is easily adaptable or suitable for various purposes, such as creating spin-offs, sequels, or adaptations, constitutes a significant strategic asset. An example would be a popular series with a well-developed fictional world and numerous compelling characters, presenting opportunities for further exploitation.
The value of such content lies in its potential to generate additional revenue streams and expand brand recognition. Historically, media companies have capitalized on existing intellectual property to mitigate risk and ensure audience engagement. This approach allows for leveraging established fan bases and reducing the uncertainty associated with entirely original productions. This also provides opportunities to generate different types of content such as merchandise, films, and even stage play adaptations.
