The phrase represents a specific genre of romantic content frequently found on streaming platforms. This content typically centers around narratives where a protagonist seeks a relationship, often marriage, with a wealthy individual, commonly portrayed in contemporary settings and accessible through digital entertainment services.
This category of programming holds significant appeal due to its escapist nature. It offers viewers the chance to engage with aspirational storylines and lifestyles, providing entertainment and a sense of vicarious experience. Its prevalence reflects a broader societal fascination with wealth, romance, and the potential for upward social mobility.