The phrase identifies a specific form of marketing communication. It refers to an advertising campaign utilizing the radio medium to promote the services of legal professionals specializing in family law and divorce cases. The advertisement likely aims to convey a message of support and assistance to individuals navigating complex domestic legal matters.
Such advertising serves as a direct outreach method to potential clients who may be in immediate need of legal counsel. Radio, as a broadcast medium, allows for broad geographic reach and targeted audience selection based on station format and listenership demographics. The historical context reveals a continuing trend of legal professionals employing diverse advertising platforms to connect with prospective clients and raise awareness of their specialized services.